1.Target

SuperKids targets some of the most valuable audiences for Alexa: Gen X & Millenials (Echo shoppers) and Gen Alpha (new users).

2.Edutainment

The Skill combines education + entertainment to provide content/missions for kids against bullying and other social tensions.

3.Attributes

SuperKids is a Multimodal Skill that leverages on Session Attributes, Persistent Attributes, Reminders & Input Handlers to enhance better interactions.

4.Launch

The skill will be launched in less than 3 months and will include conten updates on relevant dates (like International Women's Day).

5.Strategy

The GTM strategy will include an organic seeding phase and a paid amplification phase.